Passengers and Your Business
Attracting cruise line passengers to your business can have a very positive impact. Staying up to date with the cruise timetable and schedule can help you plan and prepare for an influx of new customers.
In the 2018-19 financial year the cruise industry contributed $5.2 billion in direct and indirect output. The 1,240 cruise ship visits resulted in 3.8 million passenger and crew visit days, resulting in $2.5 billion in direct spending. You can read more about the positive economic impact the cruise industry can have on your business here.
Whether you’re in tourism, hospitality or retail, cruise liner passengers can make for very good business.
How you can attract passengers to your business
- Make sure you’re open, this might mean extending your trading hours or days to accommodate
- Put on extra staff to enable a smooth experience with extra clientele
- Ensure your customer service is exceptional, passengers always report back to the ship for future guest recommendations
- Get your business added to our passenger map handout by emailing coordinator@cruisebroome.com
Become a Volunteer on Ship Day
Volunteering on Ship Day can be a great experience, welcoming new travelers to the town and making sure they see Broome’s best side.
Being a Meet and Greet volunteer is a fun and important role that can really make a passengers day. As a volunteer you will be their to help passengers with any questions they might have, such as tourist information and directions.
If you’re interested in registering your interest email coordinator@cruisebroome.com
How to be an Approved Tour Operator
Being an approved tour operator enables cruise line passengers to pre-book on board the boat and come straight to your tour. This helps reduce competition and boost revenue as a result increased tourists.
To start the process of becoming an approved tour operator email coordinator@cruisebroome.com
Key Dates
The Broome calendar is packed with events through-out the year, with so much going on guests on-board will be looking to plan their trips around some of these local experiences.
Staircase to the Moon – 2025
This natural phenomenon occurs when a full moon rises over the exposed tidal flats of Roebuck Bay, as the moon shines down on the water it creates a breath taking view. Certain dates will have night markets at Town Beach for people to enjoy some local food, and shop for some souvenirs.
Popular spots to view the Staircase to the Moon is at Town Beach and The Mangrove Hotel.
Shinju Matsuri Festival – 2026 festival dates to be announced.
Otherwise known as the ‘Festival of the Pearl’ this two week event brings together Broome’s cultural history. Through a variety of events at multiple locations, this event brings the people of Broome together, as well as people from around the world.
> 2025 Shinju Matsuri information here.
Broome Turf Club 2026 Racing Season
Race 1 – TBC late May
Race 2 – TBC June
Race 3 – TBC June
Race 4 – TBC June (Family Day)
Race 5 – TBC July
Race 6 – TBC July
Race 7 – TBC August – Kimberley Cup
Race 8 – TBC August – Ladies Day
Race 9 – TBC August – Broome Cup
Broome Tides
Broome experiences very large tides that can go over 12 metres.
Accommodation in Broome
There are plenty of luxurious resorts in Broome perfect for relaxing in after a day of exploring.
You can find your dream spot either town, Cable Beach or Town Beach. Any location you chose you’ll be spoilt for choice!
Staying in town is great for walking in and around Chinatown and exploring the local boutiques.
Over at Cable Beach you won’t be far from the beautiful beach itself, so if you want to do some beach activities this is the spot for you. Plus their are plenty of dining spots for every occasion.
At town beach you can enjoy the distinct changes in landscape as the tide changes over the mangroves. With bars, restaurants and cafes close by this is another great option.